Brothers Grimm TV Series​​​

Project Type: Logo Design

 

Focus: Ligature Typography · Brand Refresh

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Objective: Redesign the logo for the TV series Grimm, incorporating a ligature to enhance branding and better reflect the show's dark, fairy tale origins inspired by the Brothers Grimm.

 

Design Solution: The original logo lacked the storytelling tone and haunting aesthetic at the heart of the show. To correct that, I created a hand-lettered logo inspired by blackletter typefaces, immediately infusing the design with a classic fairy tale-meets-gothic vibe.

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A ligature between the “g” and “r” subtly unifies the logo, emphasizing the show's title while showcasing typographic craftsmanship. I incorporated a dark blood-red color palette and used embossing techniques to give the logo a metallic, blade-like texture, evoking associations with danger, myth, and the supernatural.

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As part of the brand extension, I designed a t-shirt mockup featuring the new logo. The eerie touch of a Grimm figure’s hand reaching from behind the shirt creates visual tension and narrative intrigue—showcasing how the logo functions in both print and merchandise contexts.

 

Tools Used: Procreate · Adobe Illustrator · Adobe Photoshop