Violet

Male vs. Female Ad Campaign 

MaleVs.FemaleViolet Ad_Page_1.jpg

Objective: Objective: to sale the color Violet, one ad is toward a masculine audience, and the other ad toward a female audience. In both ads you could only use the color violet, black, or white. In both ads you had to use the same object, in my case a gate. Copy had to be the same in both ads as well. Therefore, scale, layout, font, and object placement had to be very intentional.