Branding | Logo Design​​​

Deliverables: Logo Design · Branding Guidelines

 

Objective: Create a logo and comprehensive brand identity for a flower shop seeking to merge the charm of an old soul with the freshness of a modern boutique. The client envisioned a brand that felt romantic, fantastical, worldly, and eclectic, while remaining relevant and competitive in today’s floral market.

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Design Approach: I began by exploring visual motifs that evoke timeless romance and global inspiration—drawing from vintage botanical illustrations, antique bookplates, and dreamlike storybook elements. The final logo balances these nostalgic tones with clean, modern typography and a refined layout that feels both rooted and current.

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The color palette, type pairings, iconography, and layout treatments were carefully chosen to reflect the brand’s layered personality—whimsical yet sophisticated, artisanal yet polished.

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The Branding Guidelines package included:

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• Logo variations (primary, secondary, icon-only)

• Color palette and usage rules

• Typography hierarchy and typeface recommendations

• Moodboard and sample applications (stickers, signage, and social templates)

• Visual tone guidance for photography and print collateral

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Tools Used: Adobe Illustrator · Adobe InDesign · Adobe Photoshop