Coney Island

Mermaid Parade

Branding and Logo Design 

Objective: To design a logo for the Coney Island Mermaid Parade and create a Newsletter Mailer for the event.

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Solution: 

I was inspired by the cotton-candy pastels, light sandy ocean, early sunrise colors. Feminine, airy, casual and fun.

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Logo is a playful, relaxed, happy mermaid. Her body surrounds Coney Island's iconic attraction the Wonder Wheel.