Informational Post Card Ad Campaign​​​

Format: 5x5" Postcards

 

Target Audience: Gen X Males

 

Objective: Informational Ad Series

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Objective: Design a provocative, eye-catching informational postcard campaign to promote condom awareness and education, specifically tailored to a male Gen X audience. All pieces were formatted to comply with U.S. Postal Service mailing regulations.

 

Design Approach: To resonate with Gen X men, I leaned into a bold, nostalgic '90s punk/retro aesthetic, using a palette of neon colors that evokes the era’s pop culture and underground vibe. The campaign combines edgy visuals with humor and wit to make sexual health approachable and memorable.

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The brand name, "Lucky Mojo," is a playful nod to lucky charms and superstitions—framing condoms as an essential part of getting “lucky.” Each postcard features hand-drawn illustrations created on my iPad tablet, designed to be provocative enough to grab attention while staying clever and relevant.

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Because this was an informational campaign, every card includes key facts about condom use, tailored to match the visual and tagline on each card—ensuring the message is both educational and engaging.

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Tools Used: iPad Pro (Procreate) · Adobe Illustrator · Adobe InDesign · Adobe Acrobat