Objective: to hand letter a word, in a way that emotes the words meaning. I chose to do the word Panache.

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Solution:  Panache means flamboyance, confidence, self-assurance, style, and flair. So my letters do not follow the baseline, showing self-assurance. The x-height varies giving flamboyance. The typeface is between cursive and script giving it flair. 

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