Ad Campaign​​​

Project Type: Conceptual Ad Series  

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Objective: Create a bold, energetic ad campaign to promote a Kickstarter launch for Deadly Kitty sunglasses—a playful and stylish brand aimed at young, trend-savvy consumers with vibrant personalities.

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Design Solution: To capture the brand’s playful spirit, I developed a visual language that’s bright, bold, and unapologetically fun. The ads feature high-saturation color schemes and a consistent layout across all campaign materials to reinforce brand recognition.

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The signature cat-shaped frames became the hero element of the design—scaled up and stylized to draw immediate attention. I incorporated creative model placements within the glasses to add a layer of humor and youthfulness, making each ad feel dynamic and fresh.

The campaign balances style and personality, speaking directly to an audience that wants their eyewear to be both expressive and iconic.

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Tools Used: Adobe Photoshop · Adobe Illustrator · Adobe InDesign