Objective: Attract the Hardcore Endurance athletes. The local Crossfit, Spartan, Iron Man, Military training community.  Client sought edgy, modern bold and intense theme.

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Solution: Lincoln Park, meets screaming gladiator, meets rage against the machine. Hence, the red and black color scheme. Black for intensity, and red for the bold energetic vibe. Logo was inspired by that primal rage needed to inspire hardcore  athletes. The typeface for logo and tagline is BlackOpsOne conveying that militaristic edgy feel.

Created brand appropriate social media images using Adobe Spark.