Branding | Logo Design​​​

Deliverables: Logo Design · Color Palette · Avatar Identity Cards · Branding Assets

 

Objective: Develop a brand identity for Royelles Avatars—a trio of powerful digital characters designed to ignite confidence, authenticity, and fearlessness in girls worldwide. Each avatar embodies the traits of an everyday superhero: innovator, trailblazer, catalyst. The brand’s mission is to empower girls to see themselves as leaders and changemakers, celebrating the spirit of feminine royalty.

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Design Solution: The foundation of the visual identity is the color purple—a universal symbol of royalty, creativity, and strength. I carefully selected a hue that harmonizes with the avatars’ vibrant African-inspired fabrics, while remaining playful and energetic to captivate a younger audience.

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The logo design is inspired by traditional African symbology, incorporating abstract motifs that represent leadership, resilience, and originality. For typography, I selected Filosophia Unicase OT, which merges the elegance of serif forms with the whimsy and approachability of lowercase letters—striking the perfect balance of regal and youthful.

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A key focus of the project was branding the avatar name cards. With space constraints, I engineered a folded card format that added dimension and functionality—creating layered flaps to house each avatar’s persona, mission, and power traits in an engaging and tactile way. All tribal patterns featured in the designs were hand-drawn to preserve authenticity and cultural richness.

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Tools Used: Adobe Illustrator · Adobe InDesign · iPad (Procreate) · Adobe Acrobat