AFRICOM Public Affairs Office

AFRICOM
Public Affairs Office
Social Media: Print/Infographics/Videos/Photography

Visual Communication Strategy: Supported the AFRICOM Public Affairs Office by producing a wide range of visual communication materials aimed at both internal military personnel and the broader public. Collaborated with Public Affairs Officers to craft messaging that enhanced AFRICOM’s public image and mission awareness.

Multimedia Content Creation: Developed and executed multimedia projects including social media graphics, event videos, infographics, and web stories to engage key audiences. Produced visual information products tailored for various digital platforms, using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro.

Infographic Design: Created visually compelling infographics that simplified complex military data, making it more accessible to both military personnel and the public. Worked with military subject matter experts to ensure technical accuracy and alignment with AFRICOM’s communication objectives.

Event Promotion & Coverage: Designed promotional materials and media for significant AFRICOM events, including conferences, military ceremonies, and public outreach activities. Captured event photography and videography, ensuring that materials reflected the professionalism and mission of AFRICOM.

Social Media Strategy: Assisted in developing social media campaigns by creating graphics and short-form video content for platforms such as Facebook, Twitter, and Instagram. Helped increase engagement with target audiences by designing visually appealing content that was consistent with AFRICOM’s messaging.

Photography & Videography: Functioned as a photographer and videographer for high-profile AFRICOM events, capturing dynamic images and footage for use in official media publications, social channels, and internal briefings. Edited and processed photos and videos to ensure high-quality visual outputs.

Web Content Design: Designed graphics and layouts for AFRICOM’s website, ensuring that content was visually engaging, informative, and aligned with the organization’s mission. Worked on storyboards and video editing for web-based video content, enhancing the overall presentation of the AFRICOM website.

Cross-Functional Collaboration: Worked alongside public affairs specialists, communications experts, and military personnel to ensure that all visual communication products met strategic goals and complied with military standards. Collaborated across departments to deliver effective, unified messaging.

Visual Storytelling: Used creative and artistic skills to produce visual content that conveyed important AFRICOM missions, operations, and news. Advised on the best mediums—videos, infographics, or graphics—to effectively communicate different types of content.

Awards & Recognition: Received the AFRICOM Certificate of Achievement and the Certificate of Appreciation for outstanding contributions to the Public Affairs Office. Recognized by senior leadership for producing high-quality visual products that improved communication efforts and public engagement.

KEY ACHIEVEMENTS:

1. Developed visually engaging social media content on AFRICOM’s official channels, including infographics, videos, and graphic designs, enhancing the overall user experience and brand consistency.

2. Successfully designed and executed a comprehensive visual communication strategy for a major AFRICOM event, resulting in increased public awareness and positive media coverage.

3.Produced compelling infographic materials that were distributed to both internal personnel and the public, simplifying complex information and enhancing public understanding of AFRICOM’s operations.

Social Media Videos

Videos can be found on Instagram, Facebook, Twitter, YouTube, and AFRICOM's web page.

Please note that I created the following videos from start to finish, including all photography and copy. The other videos are shown to showcase my intro and outro edits, which the Command wanted to be added, keeping the theme consistent across all platforms.

J6_Junior_Communictation_Syposium,
U.S. Africa Command Celebrates 100 Years of Women's Equality and
Virtual Communication Forum Centers on Female Roles in Cybersecurity

01:15

COVID Considerations: mask use during the second wave

Col. Jonathan “Craig” Taylor, command surgeon for U.S. Africa Command, discusses the different types of masks and their effectiveness.

01:26

COVID Considerations: coping with COVID-19

Col. Jonathan “Craig” Taylor, command surgeon for U.S. Africa Command, discusses maintaining a positive outlook to combat the second wave of COVID-19.

00:35

J6_Junior_Communication_Symposium

Recorded the event, made video for social media.

Consolidated U.S. Army Europe & Africa

COVID Considerations: isolation vs. quarantine

Added Branding Headlines/Video effects to keep video consistent with COVID campaign.

COVID Considerations: celebrating the holidays

Added Branding Headlines/Video effects to keep video consistent with COVID campaign.

Nations of the African Outbreak Response Alliance conclude series of virtual symposiums on healthcare, COVID19 response

COVID Campaign

Virtual communication forum centers on female roles in cybersecurity

Recorded video for the event, and created a video for social media.

Other Social Media

Twitter and Web Page

Finalized videos using my branding templates to keep social media stories consistent. Came up with the quotes to tie in AFRICOM's messaging.

Attended event, took photos for social media and web page article. Wrote article for web page.

Twitter

Web Page Article.

Interactive Web MAP

Humanitarian Aid Infographics

Objective: Leadership wanted to share with the public it's Humanitarian Aids Efforts during the COVID pandemic.

Solution: I came up with the idea of using an interactive map, where a user can scroll over a country and an infographic would pop up to showcase the donations.

Collaborations with the web developers for design and functionality allowed the concept to become reality.

I created an infographic for each country. Our team had to cross-check facts with embassies as well as collaborate with the Donations/Accountant Spreadsheets to ensure correct information.

Color scheme/map design/ and inforgraphics desicions were mine. I HEX colored matched colors already present on AFRICOM's web page.

To the right is an image that helped present the concept to leadership, to get approval for the project.

The project was approved and active on AFRICOM's home page.

Due to boundary disputes and changes to country lines, the interactive map had to be taken down. However, here is a link to the humanitarian infographics that can be found on AFRICOM's webpage.

AFRICOM