Coffee Sleeve Design

Deliverables: Branded Coffee Sleeves 

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Objective: Design a set of coffee sleeves that express an energetic message through typography, while capturing the unique character and brand identity of a specific local coffee shop. The goal was to visually convey the spirit of coffee and energy in a way that resonates with the shop's diverse community.

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Design Solution: I chose 1369 Coffee House, a beloved indie café known for its eclectic clientele, ranging from Harvard students and journaling hipsters to longtime locals and aging hippies. This community hub is laid-back, creative, and features weekly live music acts, which became the inspiration for the series.

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To reflect this musical culture, I selected feel-good songs from different decades—each referencing “having a good day”—to connect with the shop’s wide age range. The typography was carefully chosen and styled to match the energy of each song lyric.

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I hand-drew portraits of the artists featured on each sleeve, mimicking a Sharpie-style sketch to reinforce the casual, artistic vibe of the shop. The overall design embraces a sense of warmth, creativity, and communal rhythm, inviting customers to sip, smile, and maybe even hum along.

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Tools Used: Procreate (iPad) · Adobe Illustrator · Adobe InDesign