Objective: to design coffee sleeves for a specific coffee shop, emoting their  brand.  Using typography you had to express an idea that has to do with coffee & energy.

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Solution:  

I chose to create my coffee sleeves for 1369 Coffee House. An indie coffee house capturing the eclectic character of it's hood----Harvard students, journaling hipsters, to aging hippies. They are a chill community that sales coffee with weekly live music act.

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I focused on the music aspect, and chose songs from different decades to cater to the different age groups found at the coffee shop. All songs talk about having a good day. I hand drew the singers, because I wanted to mimic a sharpie drawing for the hipster laid back feel. The typography matches the energy of the songs and message. Listen to the music to see if you agree.

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