Pantone

Ad Campaign 

Pantone Ad Campaign

Objective: to create 3 magazine 7x10 ads to promote a Pantone product.

Solution:   I wanted to appeal to the "hip artist" type who uses Pantone products. So my images appeal to the modern, fashionable crowd. I wrote the copy, and came up with the concept to highlight the fact that Pantone is not just for ink-print products. Using edgy, eye-catching photos I highlighted various elements to showcase the other products Pantone swatches can accommodate, such as makeup and textiles.