Ad Campaign​​​

Format: Three 7x10" Magazine Ads

 

Objective: Product Promotion

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Objective: Design a series of three magazine ads to promote Pantone’s versatility across industries—expanding the brand's identity beyond traditional ink and print applications.

 

Design Approach: Targeting the modern, fashion-forward creative, I crafted a campaign that speaks to the “hip artist” crowd—designers, stylists, and trendsetters who value aesthetic edge and innovation. I developed the concept, wrote the copy, and directed the overall art direction to position Pantone as a multi-industry color authority.

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Using bold, edgy imagery, each ad highlights a unique application of Pantone swatches—makeup, textiles, and fashion—proving Pantone’s relevance in beauty, apparel, and lifestyle industries. The design emphasizes contrast, trend-forward composition, and stylish minimalism to capture attention in competitive editorial spaces.

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Tools Used: Adobe Photoshop · Adobe InDesign · Adobe Illustrator