Objective: to create 3 magazine ads 7x10 marketing a pet product.
Solution: I wanted to sale the Adventure Cat lifestyle brand. In this case a picture speaks a thousand words, so the photos were key. I wrote all the copy to highlight the Adventure Cat brand. Each ad has a different strategy for copy, one is a checklist of events an Adventure Cat owner can experience with their pet. Another, is a diary entry from an Adventure Cat owner revealing one of their excursions. Finally, the last copy talks about what an Adventure Cat family stands for.